Privacy Policy

At MENDES GONÇALVES we understand that the use of your personal data requires your trust. We are subject to the strictest privacy standards and will only use your personal data for clearly identified purposes and in compliance with your data protection rights.


The confidentiality and integrity of your personal data are one of our main concerns.


 This Privacy Policy sets out how MENDES GONÇALVES uses the personal data of its clients and potential clients within this Home Page.


 MENDES GONÇALVES coordinates the activity of the brands PALADIN, PENINSULAR, CREATIVE, VENDA DA GALEGA and DONA PUREZA and manages the website,


 MENDES GONÇALVES is the controller of the personal data of its clients and/or potential clients that fill in their data and submit the Consent Form for Marketing Communications by MENDES GONÇALVES through this Home Page.


If needed, you may contact MENDES GONÇALVES regarding any alteration or issues on the use of your personal data.


Your personal data will be collected and processed in the following cases:


If you fill in your personal data and submit the Consent Form on this Home Page; and/or

In individual cases, if you buy and/or use products directly in the facilities of MENDES GONÇALVES.


Your personal data will be collected and used for the purposes of Customer Service and Marketing in strict compliance with the terms selected by you in the Consent Form on this Home Page.

Under the terms of the General Data Protection Regulation, the use of personal data has to be justified under at least one legal basis for the processing of personal data.


The legal basis applicable to the collection and use of your personal data for the purposes of Customer Service and Marketing is your consent.

The following categories of personal data may be collected through the channels and services described in this Privacy Policy:


Contact information

Name; address; e-mail; telephone;

Personal information

Date of birth; store (chosen by you, of your last purchase of products of the brands); hobbies; preferred contact method.

Identification details

Client number; tax registration number;

Client history

Level of customer satisfaction; offers received; products purchased, including information on the date of purchase, price; participation in events; complaints history.

Data from apps, websites and social networks

If the client registered or authenticated themselves, the following data may be used: average use of the app (behaviour inside the apps); location information; use of online entertainment; use of MENDES GONÇALVES pages; use of MENDES GONÇALVES social networks (for instance, visits and posts on forums).


 MENDES GONÇALVES securely stores your personal data


We use a series of security features, including encryption and authentication tools, to enhance protection and maintain the security, integrity and availability of your personal data.


Although data transmission through the Internet or the website cannot ensure total security against intrusion, we and our service providers and business partners use our best endeavours to implement and maintain security measures to protect your personal data in compliance with the applicable data protection requirements. Inter alia, we have implemented the following:

Protection of IT systems through firewalls, in order to prevent unauthorised access to your personal data; and

Permanent monitoring of all access to IT systems in order to prevent, detect and deter any misuse of your personal data.

 Storage period of your personal data

We retain your data only during the period necessary for the purpose for which it was collected.

Your personal data is stored on our adequately protected servers, which are accessed and used exclusively under our policies and standards.

Contact details for MENDES GONÇALVES

Client Interaction Centre

Phone line: 249 979 200, available from 9:00am to 6:00pm from Monday to Friday (except holidays).

And emails / .

You may modify or withdraw your consent at any time, with effect from that date.

Upon full withdrawal of your declaration of consent you will no longer be contacted or receive communications for the purposes described in this Privacy Policy.

To withdraw your declaration of consent submitted to MENDES GONÇALVES you simply need to go to the Home Page, fill in your personal details and submit the Consent Form once again, selecting the check boxes according to your preferences. The last Consent Form submitted to MENDES GONÇALVES will prevail over the previous ones.

In case of any queries regarding our use of your personal data you should first contact our customer service here.

You have the right to lodge a complaint with the supervisory authority [National Data Protection Commission (Comissão Nacional de Proteção de Dados, CNPD)].

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